The brief was to find an existing product packaging and re-design the packaging to solve a perceived issue.
I chose to create a complete range of protein powder, Perfect Me, and design the packaging so that it would stand out on the shop shelves. The issue I identified was the ease of retrieving the measuring scoop from inside the protein powder tub. The measuring scoop was often hard to find inside the tub and time is taken to dig it out of the protein powder before the product can be used.
In this age of convenience, the consumer wants everything to be as quick and easy as possible. Placing the scoop on the outside of the tub in a convenient and secure box plays to that ‘I want it now’ thinking.
Everything from the brand name and logo to the final labels and packaging was a part of this creative process.
Logo and Packaging Colour Scheme
Scoop Box Dieline
